Lindy is a no-code platform for building, deploying and managing AI Agents. Lindy raised a $50m Seed in 2023.
At-A-Glance
- O-100,000 per month in traffic
- Beating OpenAI, Google and TechRadar to rank #1 for “ai platforms”, “ai voice agent” and more
- Ranking #1 for 500+ keywords, and #1-10 (Page 1) for over 3,400 keywords
- Over 100,000 in monthly traffic; 50,000 from blog traffic alone
Who are Lindy?
Lindy is a platform for building AI Agents using an intuitive, no-code interface and leveraging industry-leading capabilities in AI phone calls, AI computer use and raw agent intelligence.
Lindy has raised $50m in funding from investors like Menlo Ventures, Coatue and Battery Ventures.
The Problem
Lindy knew SEO would be a key acquisition channel from day 1 - Their horizontal, agent-building product experience naturally lends itself to SEO campaigns and requires a deep library of educational content for potential users. This also plays well with programmatic SEO strategies.
The problem lay in execution - Lindy’s main SEO competitor in the space is Zapier, a company renowned for their vast reach on Google. Lindy would need to find a way to make an impact without deploying Zapier’s 7-figure SEO budget, and still fend off a growing number of new entrants to the AI agent space.
Tackling an incumbent SEO provider like Zapier, in a cost-effective manner, would need a unique approach - Lindy turned to Masse to help find a way forward.
The Approach
- Masse executed a massive content campaign of 40 articles per month, allowing Lindy to compete with incumbents’ topical authority, reach ICPs across a variety of use-cases and almost match the content output of larger competitors with fully-staffed content teams.
- Masse paired a fast-growing content engine with a large-scale link-building campaign to drive higher rankings, and multiple long-tail programmatic SEO campaigns to boost conversion under the hood.
- Masse took full ownership of the search experience on Lindy, building and iterating on a high-converting blog, tackling bounce rate, redesigning old pages for SEO performance & speed, and tackling technical SEO issues across the website as they arose.
The Results So Far
Lindy’s SEO channel has been a tremendous success, establishing the company as the industry leader on Google and outranking companies like OpenAI, Zapier, Eleven Labs and even Google themselves.
Alongside outsized SEO success, this strategy has formed a key pillar of Lindy’s success on answer engines like ChatGPT, Perplexity and Google’s AI Mode.
- Over 2,000 signups per month direct from blog SEO traffic alone
- Over 100,000 in organic monthly visitors
- 500+ keywords on Position 1 of Google, and over 3,000 keywords on Page 1
Next Steps?
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