Bringing 15,000 prospective customers every month with Content at Scale

Who are CyberLeads?

CyberLeads is a lead generation website and productized agency. The site launched in 2020 and differentiated it’s self by catering to a very specific niche - companies who wanted to reach recently-funded startups. Each month, CyberLeads provided its’ customers with freshly funded prospects, complete with a myriad of useful information like contact details and outsourcing needs

The founder of CyberLeads took this offering one step further by launching a fully-serviced offering whereby CyberLeads would perform cold email outreach to their lists on behalf of clients and book sales calls directly.

The Problem

As a small company,  CyberLeads started out by relying on the founder’s personal brand and word of mouth to find those its first customers. While this got sales off to a great start, these channels quickly become unreliable and without recurring, inbound interest, CyberLeads wouldn’t appeal to would-be buyers in the future

The founder needed a way to scale out a new distribution channel, but as a one-man company (and keen to keep it that way), writing article upon article and hoping Google would rank them favorably was not a practical or viable solution. Having already automated key parts of CyberLeads like lead generation and data-cleansing, turning to Programmatic SEO was a natural next step.

The Approach

• Inspired by Programmatic SEO giant MuckRack’s journalist profiles, Masse realized that a directory of companies and their contact details could bring huge numbers of high-intent traffic to CyberLeads
• CyberLeads posed a unique challenge in being totally new to SEO - They had no previous rankings to go off of and started out with a very low Domain-Ranking. Masse built out several high-quality backlinks for the campaign, letting Google know these pages were worth paying attention to.
• Masse took further advantage of Google’s best practices, introducing structured schema markup and split-testing multiple keywords in the title and on the page to get CyberLead’s 1,000+ pages moving up the rankings at scale

The Result

CyberLeads grew from 0 to 15,000/mo organic visitors in 8 months, with 1,000+ programmatic content pages produced. With so many fresh visitors reaching the site each month, SEO has become one of CyberLeads’ acquisition channels,  a driver for revenue and has put the Founder’s mind to rest by bringing reliability to their acquisition process.

• Over 15,000/month organic visitors from scratch achieved in just 8 months
• Over 500 backlinks built, including from high-profile sites like MyFirstMillion
• CyberLeads ranks for 5,000 different keywords across Google, answering long-tail search queries from searchers who want to find contact details for specific companies, similar to

Next Steps?

Would 15,000 new prospective customers each month make a difference to your business? Chat to us and we’ll figure out how you could implement a strategy like CyberLeads.