Adalo is an app builder platform that allows users to create mobile & web apps, build backends & integrate AI workflows without writing a single line of code. Adalo raised an $8m Series A and was acquired by private equity in early 2025.
At-A-Glance
- Driving over 20,000 visits per month from ChatGPT
- Ranking #1 for 650+ keywords, and #1-10 (Page 1) for over 4,600 keywords
- Dominating the no-code mobile app-building Niche
Who are Adalo?
Adalo is a no-code mobile app development platform, allowing non-technical users to build powerful, native mobile apps for iOS & Android — without learning to write code.
Adalo raised a Series A at $8m led by Tiger Global, before being acquired by a growth-focused SaaS PE firm.
The Problem
In late 2023, Adalo had successfully scaled their business with a combination of paid ads and social in the competitive no-code market. But with CPCs increasing and well-funded market challengers, Adalo needed a new channel deliver signups and revenue without a marginal cost.
In short, Adalo needed SEO - and in such a crowded market with 100s of direct and indirect competitors, they needed a partner who already knew the market, and knew how to scale a channel quickly.
What Adalo didn’t know at the time is that our SEO wouldn’t be the only battleground for organic seach - Soon, Adalo would face stiff competition for LLM search on platforms like ChatGPT and Claude too.
The Approach
- Masse has deep expertise in no-code, and knew that Adalo’s unique positioning would perform well if searchers had awareness. Masse devised a Scorched Earth SEO strategy, writing bottom-of-funnel content to rank on as many competitor brand terms as possible.
- Masse deployed 20 articles per month in a content at scale approach, covering every single “alternatives”, “competitors”, “pricing”, “vs” branded competitor keyword and more. Masse dug deep, writing competitive content for even the most indirect of competitors.
- Alongside competitive content, Masse wrote how-tos, built over 100+ backlinks and delivered technical SEO optimizations across the site, allowing the Adalo team to focus on product & wider marketing efforts
The Result
Adalo’s non-branded traffic increased 3x in under 12 months (with overall traffic increasing 2x) from SEO. More interestingly, Adalo now drives over 20,000 searches per month from LLMs such as ChatGPT, Gemini & Claude.
- 20,000+ monthly visits from LLM platforms like ChatGPT, Gemini, and Claude
- 3× increase in non-branded organic traffic within 12 months
- #1 rankings for 650+ keywords and Page 1 positions for 4,600+
- 2× total site traffic growth, fueling steady inbound signups
- Established a PLG-driven organic growth engine positioned for the future of AI and LLM search
Next Steps?
Chat to us and figure out how your business could implement a strategy like Adalo’s
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We'll discuss your current marketing strategy, who your customers & competitors are, and put through a custom SEO strategy designed to help you reach those customers, defeat those competitors, and scale to #1 on Google.
